Are you wanting to expand your customer base and build brand awareness?
Having a good local SEO strategy can help you do both. SEO, or search engine optimization, includes a series of techniques that will help you get to the top of Google results. In turn, this gives you the ability to stand out from the competition. Once visitors click onto your site, you’ll have a chance to turn them into paying clients.
But how do you create a savvy SEO strategy for local businesses? Below, we’ll go into everything you need to know about local SEO. Keep reading to learn more!
Table of Contents
Use Google My Business
Google is the most used search engine platform. As such, you’ll miss out on a whole swath of new customers if you don’t increase your visibility on Google.
Fortunately, this isn’t as difficult as it sounds. Google has created Google My Business, a platform that companies can use to advertise their services. When you build a Google My Business account, Goole will add it to a list of local companies like yours. Then, when someone searches for your products, it will display your company’s key information.
An effective Google My Business listing will include:
- Your business’s name
- Your address
- Your phone number
- A link to your website
You should also add pictures of your business so customers can identify you.
Encourage Reviews
Reviews play a crucial role in attracting new customers. Many platforms, including Google My Business and Yelp, enable reviews that anyone can read.
If you haven’t checked on your reviews for some time, do so now. A slew of bad reviews could be behind the reason you aren’t getting many new clients. Incorporate as much of the feedback as you can.
You should also encourage your clients to leave reviews if they report having a good experience. Tell them where they can write their reviews. Emphasize how helpful it is to your business.
Use Keywords and Links
Keywords and links remain at the heart of a good local SEO strategy.
Keywords help search engine algorithms determine relevance, while links speak to reliability. When you use the right keywords and links, search engines display your company near the top of the results. This increases the chances of someone clicking on your link.
Don’t know which keywords to use? Use a free keyword research tool to find the most common words and phrases used in your area.
Write Blog Posts
Blog posts are a fantastic way to find new clients. Even if your website focuses on subjects unrelated to writing, more people will click on your site if you have a blog.
Use your blog as a chance to talk about popular topics in your field. You can answer common client questions or address new innovations. You’ll also have the opportunity to include more keywords and links!
Click on the link in this sentence to learn more!
Ready to Create a Great Local SEO Strategy?
Having a great local SEO strategy benefits your business in many ways. It helps you increase your brand awareness and build your local reputation. You’ll also have the ability to connect with your local community in a way that generates more profit.
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