Video content is the biggest thing in today’s internet age. One of the best video content you can create for your business or company is explainer videos. An explainer video is typically a short and engaging breakdown of a larger concept, such as how to use a product. Consumers are a curious batch which is what makes explainer videos so valuable for any target audience. They are entertaining, fun, and informative at the same time.
Although explainer videos are perfect for any target audience, only outstanding ones work. Here are good tips on how to create amazing explainer videos.
Table of Contents
Have a clear concept
Explainer videos are amazing content because they can fulfill every aspect of your marketing strategy. They are engaging, informative, and concise. But they work best when you have a clear concept. If you cannot capture the idea in a short and straightforward way, an explainer video will not translate it well. People need short but engaging video content, which is why an explainer video should be less than 5minutes long. As such, you need to have a clear concept to fulfill that.
Excellent scripting is key.
With a clear concept, now you have to put it into writing to create a solid script. Putting the idea in writing may be challenging for many people. If you are one of them, using a professional writer can make your content clear and perfect. You should focus on writing a short script that captures all you want to say in clear, concise language. Keep in mind that longer scripts also need more animation, which can increase your costs.
A dedicated designer
Whether you are creating an explainer video yourself or using a video production company, video editing is a key aspect of the process. You need a dedicated designer who is prepared to do lots of it. They should be collaborative, flexible, and detail-oriented to tweak sound and animation after several rounds of revision. You should take your time to check through the work portfolios before choosing a video designer.
Understand your audience
Your audience should influence the first decision to create an explainer video. Remember, it is all about what they want, and your target audience is most likely not everyone. So take your time to understand your target audience and have their needs in mind when creating the explainer video to fulfill the need. Consider things such as age, background, gender, and tech interests.
Think in terms of visual
Think about visuals when creating an explainer video. Showing someone a picture or video of something is better than telling it in a thousand words. The key message is the most critical aspect of the explainer video, but you should tell it visually, engagingly, and beautifully.
Utilize quality voice over
An explainer video is boring without a good voice to accompany it. You can use a professional voice-over who will resonate with your target audience. If you prefer to use on-screen text than a voice-over, ensure it is really good, and you have a good melody accompanying it.
The takeaway
Ensure your explainer video is engaging, informative, and enchants your audience. If you are still unsure how to go about creating the best possible explainer video, there are various different, highly reputable companies who can assist you with this.
